Tools
Project Duration
5 Days (June 2023)
My Role
Product Designer
UX Research
Product
e-Books Reading
Device
Ipad/Tablet
Design Sprint For Tiny Tales
A Design Sprint for Tiny Tales is a focused effort to tackle parents' challenges in finding engaging stories for their children. It involves a collaborative process to ideate, prototype, and test innovative solutions quickly, ensuring Tiny Tales can create a platform that meets parents' and children's needs effectively.
Tools
Project Duration
5 Days (June 2023)
My Role
Product Designer
UX Research
Product
e-Books Reading
Device
Ipad/Tablet
Design Sprint For Tiny Tales
A Design Sprint for Tiny Tales is a focused effort to tackle parents' challenges in finding engaging stories for their children. It involves a collaborative process to ideate, prototype, and test innovative solutions quickly, ensuring Tiny Tales can create a platform that meets parents' and children's needs effectively.
Key Metrics
Conversion (also offer a free trial)
CTR (Higher engagement rate)
# Sign up
No reading breakdown for groups
Cannot quickly identify what to read
Children from different families cannot read the same book together
Repeated reading
Problem
Age-specific categorization
Quick book identification
Shared reading experiences
Minimize repeated reading with a diverse book collection
Solution
Target Customer
Authors and Illustrators
Parents of 3-7-year-old children
Preschools and Early Childhood Educators
Findings
Key Metrics
Conversion (also offer a free trial)
CTR (Higher engagement rate)
# Sign up
No reading breakdown for groups
Cannot quickly identify what to read
Children from different families cannot read the same book together
Repeated reading
Problem
Age-specific categorization
Quick book identification
Shared reading experiences
Minimize repeated reading with a diverse book collection
Solution
Target Customer
Authors and Illustrators
Parents of 3-7-year-old children
Preschools and Early Childhood Educators
Findings
Key Metrics
Conversion (also offer a free trial)
CTR (Higher engagement rate)
# Sign up
No reading breakdown for groups
Cannot quickly identify what to read
Children from different families cannot read the same book together
Repeated reading
Problem
Age-specific categorization
Quick book identification
Shared reading experiences
Minimize repeated reading with a diverse book collection
Solution
Target Customer
Authors and Illustrators
Parents of 3-7-year-old children
Preschools and Early Childhood Educators
Findings
Key Metrics
Conversion (also offer a free trial)
CTR (Higher engagement rate)
# Sign up
No reading breakdown for groups
Cannot quickly identify what to read
Children from different families cannot read the same book together
Repeated reading
Problem
Age-specific categorization
Quick book identification
Shared reading experiences
Minimize repeated reading with a diverse book collection
Solution
Target Customer
Authors and Illustrators
Parents of 3-7-year-old children
Preschools and Early Childhood Educators
Findings
Key Metrics
Conversion (also offer a free trial)
CTR (Higher engagement rate)
# Sign up
No reading breakdown for groups
Cannot quickly identify what to read
Children from different families cannot read the same book together
Repeated reading
Problem
Age-specific categorization
Quick book identification
Shared reading experiences
Minimize repeated reading with a diverse book collection
Solution
Target Customer
Authors and Illustrators
Parents of 3-7-year-old children
Preschools and Early Childhood Educators
Findings
SWOT & Competitive Analysis
Providing a community platform that fosters interaction among users with similar interests and needs.
We also offer creators the opportunity to establish their own groups within the community.
we leverage AI storytelling capabilities. With advancements in AI technology for text, imagery, and audio, we empower users to generate unique stories tailored to their individual preferences.
This serves as our product's competitive advantage.
Our Unique Values
STRENGTHS
Rich Content Library (3-7)
Age-Specific Categorization
Interactive Features
Parental Controls
Offline Reading
Opportunities
Growing E-book Market
Partnerships and Collaborations
Expansion into New Markets (AI)
Weaknesses
Limited Device Compatibility
Pricing Perception
Market Competition
Unfriendly user-interface
THREATS
Strong Competition
Piracy & Copyright Infringement
Changing Consumer Preferences
SWOT & Competitive Analysis
Providing a community platform that fosters interaction among users with similar interests and needs.
We also offer creators the opportunity to establish their own groups within the community.
we leverage AI storytelling capabilities. With advancements in AI technology for text, imagery, and audio, we empower users to generate unique stories tailored to their individual preferences.
This serves as our product's competitive advantage.
Our Unique Values
STRENGTHS
Rich Content Library (3-7)
Age-Specific Categorization
Interactive Features
Parental Controls
Offline Reading
Opportunities
Growing E-book Market
Partnerships and Collaborations
Expansion into New Markets (AI)
Weaknesses
Limited Device Compatibility
Pricing Perception
Market Competition
Unfriendly user-interface
THREATS
Strong Competition
Piracy & Copyright Infringement
Changing Consumer Preferences
SWOT & Competitive Analysis
Providing a community platform that fosters interaction among users with similar interests and needs.
We also offer creators the opportunity to establish their own groups within the community.
we leverage AI storytelling capabilities. With advancements in AI technology for text, imagery, and audio, we empower users to generate unique stories tailored to their individual preferences.
This serves as our product's competitive advantage.
Our Unique Values
STRENGTHS
Rich Content Library (3-7)
Age-Specific Categorization
Interactive Features
Parental Controls
Offline Reading
Opportunities
Growing E-book Market
Partnerships and Collaborations
Expansion into New Markets (AI)
Weaknesses
Limited Device Compatibility
Pricing Perception
Market Competition
Unfriendly user-interface
THREATS
Strong Competition
Piracy & Copyright Infringement
Changing Consumer Preferences
After identifying the issues to address and devising a plan, I began researching the UI design aspect. Below is the design style for the new Tiny Tales product.
Moodboard
Categorization
We believe in age-specific categorization to ensure easy book selection. By organizing books based on age groups, users can conveniently find content that aligns with their children's developmental needs. Additionally, our intuitive features enable quick book identification , saving users time and effort during the selection process.
Categorization
We believe in age-specific categorization to ensure easy book selection. By organizing books based on age groups, users can conveniently find content that aligns with their children's developmental needs. Additionally, our intuitive features enable quick book identification , saving users time and effort during the selection process.
Categorization
We believe in age-specific categorization to ensure easy book selection. By organizing books based on age groups, users can conveniently find content that aligns with their children's developmental needs. Additionally, our intuitive features enable quick book identification , saving users time and effort during the selection process.
Product Introduction and Preview
We believe in providing easily digestible book information to help users reduce the time spent browsing and make the reading process more efficient. By summarizing book details, offering previews, user reviews, and information on audiobooks, we aim to enhance the efficiency of user exploration and the reading experience.
Product Introduction and Preview
We believe in providing easily digestible book information to help users reduce the time spent browsing and make the reading process more efficient. By summarizing book details, offering previews, user reviews, and information on audiobooks, we aim to enhance the efficiency of user exploration and the reading experience.
Product Introduction and Preview
We believe in providing easily digestible book information to help users reduce the time spent browsing and make the reading process more efficient. By summarizing book details, offering previews, user reviews, and information on audiobooks, we aim to enhance the efficiency of user exploration and the reading experience.
Community
We believe that children can develop better communication skills and a love for reading through shared reading experiences. The user base of Tiny Tales includes not only parents and educators but also creators. From a business perspective, our app can
1. Increase # of users
2. Increase rate of user retention
3. Extend the lifetime value of user
4. Enhance user engagement through community features
Here is an example of how a community can help users organize book clubs.
Community
We believe that children can develop better communication skills and a love for reading through shared reading experiences. The user base of Tiny Tales includes not only parents and educators but also creators. From a business perspective, our app can
1. Increase # of users
2. Increase rate of user retention
3. Extend the lifetime value of user
4. Enhance user engagement through community features
Here is an example of how a community can help users organize book clubs.
Community
We believe that children can develop better communication skills and a love for reading through shared reading experiences. The user base of Tiny Tales includes not only parents and educators but also creators. From a business perspective, our app can
1. Increase # of users
2. Increase rate of user retention
3. Extend the lifetime value of user
4. Enhance user engagement through community features
Here is an example of how a community can help users organize book clubs.
Price Anchoring
We believe that conversion rate is a crucial metric for determining the success of a product. To ensure that new users do not refrain from using the product due to pricing concerns, we provide a free trial. Having more active users helps us gather valuable data and enables us to implement further product optimization initiatives.
Price Anchoring
We believe that conversion rate is a crucial metric for determining the success of a product. To ensure that new users do not refrain from using the product due to pricing concerns, we provide a free trial. Having more active users helps us gather valuable data and enables us to implement further product optimization initiatives.
AI-Generated Story
We believe in providing daily updates of reading materials to cater to our users' evolving interests. This includes a dedicated column for curated content and an AI-generated story function to offer a fresh and engaging reading experience each day.
AI-Generated Story
We believe in providing daily updates of reading materials to cater to our users' evolving interests. This includes a dedicated column for curated content and an AI-generated story function to offer a fresh and engaging reading experience each day.
Measurement
The design improvements we made have yielded a higher return on the same user experience journey, and the following quantifiable data supports this.
Measurement
The design improvements we made have yielded a higher return on the same user experience journey, and the following quantifiable data supports this.
Learning
Utilizing psychological design techniques with business logic can make a product more vibrant and distinctive.
Linking design with quantifiable data can make design iterations more purposeful.
Learning
Utilizing psychological design techniques with business logic can make a product more vibrant and distinctive.
Linking design with quantifiable data can make design iterations more purposeful.
Note: All cartoon movie and book images are copyrighted by their original creators and are not used for commercial purposes.
Note:
All cartoon movie and book images are copyrighted by their original creators and are not used for commercial purposes.
Note: All cartoon movie and book images are copyrighted by their original creators and are not used for commercial purposes.